National Reconciliation Week campaigns have triumphed at the global 2024 Anthem Awards in New York, taking out Gold in the non-profit category.
#BeAVoiceForGenerations and #NowMoreThanEver were the winning respective themes for National Reconciliation Week 2023 and 2024 in the category for campaigns created by a non-profit organisation to raise awareness for diversity, equity, and inclusion causes.
The NRW campaigns beat more than 2,300 entries submitted from over thirty countries.
The Anthem Award, the world’s largest and most comprehensive social impact award, was given to the two NRW campaigns in recognition of their impact in community engagement for diversity equity and inclusion causes.
Reconciliation Australia CEO Karen Mundine welcomed the news and thanked Carbon Creative, the partner agency which worked on the two campaigns. “These two campaigns occurred in dramatically different years: the first in the lead-up to the Voice referendum and the second coming after the referendum defeat.”
“Both campaigns were enthusiastic in advocating for reconciliation and First Nations justice in a fairer Australia during some very challenging times, and I recognise the skills and creative magic brought by our partner, the First Nations-owned Carbon Creative agency.”
Ms. Mundine also thanked Reconciliation Australia’s multicultural and multilingual partner agency, Cultural Perspectives, and the many RAP partners who made significant contributions to the two campaigns.
“This success is also a reflection on our partnership with thousands of businesses, schools, sporting clubs, cultural institutions and not-for-profits which year after year back our efforts for a better Australia,” said Karen Mundine.
Reconciliation Australia will launch the theme for #NRW2025 in December.